Budget - $80 million
Genre - computer animated fantasy
Domestic gross - $55,675,313
Production - Warner Bros.
Certificate - PG (parental guidance)
Marketing - It was not advertised that it was being directed by the previous director of '300'.
Release date - September 24th, 2010
Reviews - 50% rotten tomatoes / 63% audience score
Directed by - Zack Snyder
Starring - Helen Mirren (Nyra)
Sam Neill (Allomere)
Jim Sturgess (Soren)
Emily Baclay (Gylfie)
David Wenham (Digger)
Anthony LaPaglia (Twilight)
Geoffrey Rush (Ezylrb)
Extra Information -
- Adapted from the book series 'Guardians of Ga'Hoole'
- Was also shown in 3-D cinemas at select cinemas
- Certain elements from the original book series had to be played down within the film because of their dark nature.
- The books are aimed at teenagers/young adults so the violence is forever present but since animated movies are stereotypically made for a much younger audience comedic elements had to be added to lighten the atmosphere.
- The book series the movie is based upon originally consists of 15 books and the movie only covers around the first 3 so fans are hoping for a second instalment in the franchise but it is uncertain as the first did not make as much profit as originally expected.
Sinister 2 (U.S Independant)
Budget - $10 million
Genre - supernatural horror
Domestic gross - $48.8 million
Production - Alliance Films
Certificate - 15
Marketing - The official trailer uses the song 'hush hush hush here comes the boogeyman' as the main demon within the film is referred to as the boogeyman by the children.
The Woman In Black (U.K)
Teaser campaign;
-Posters
-Halloween competition (fans submit their own jump scare videos/ghost stories)
-Daniel Radcliffe spent time drawing in the Harry Potter fandom by posting youtube videos trying to connect with the audience
Main campaign:
-Better detailed posters
-Oficial trailer
-'The Sun' backed the campaign by changing their website backgrounds to the movie poster and having pop up ads for it
-The film had covered social media platforms (twitter, Facebook, tumblr etc)
-The movie advert was printed in several newspapers
-The was a radio trailer broadcasted on Newsline, Capital, Kiss, Magic, Big Top 40 and Heart
-Bus stop posters
Because of its adaptation from a book and stage play it had an existing audience.
